Privacy policy


Last Updated: March 30, 2025

This Privacy Policy describes how Chief Sport ("we", "us", or "our") collects, uses, and shares your personal information when you visit chiefsport.de (the "Site"), use our services, make a purchase, or otherwise interact with us in relation to the Site (collectively, the "Services"). For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether as a customer, a website visitor, or any other individual whose personal information we collect.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the “Last Updated” date, and take any other actions required by law.

How We Collect and Use Your Personal Data

In order to provide the Services, we collect personal data as described below. The specific information we collect and use depends on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce any applicable service terms, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Data Do We Collect?

The type of personal data we collect about you depends on how you interact with our website and use our Services. When we use the term "personal information," we are referring to information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal data we collect.

Information We Collect Directly From You

Information you provide to us directly through the Services may include:

  • Contact Information – including your name, mailing address, phone number, and email address.

  • Order Information – including your name, billing and shipping addresses, payment confirmation, email address, and telephone number.

  • Account Information – including your username, password, security questions, and other details used for account protection.

  • Purchase Information – including items you view, add to your cart, save to your account (such as loyalty points, reviews, recommendations, or gift cards), or purchase.

  • Stored Loyalty Points / Product Reviews / Recommendations / Gift Cards

  • Customer Support Information – including any details you provide when communicating with us, for example when you send us a message via the Services.

Some features of the Services may require you to provide certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing certain features.

Information We Collect About Your Use

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our site and your account, such as device and browser details, your network connection, your IP address, and other data related to your interactions with the Services.

Information We Receive From Third Parties

We may also receive personal data about you from third parties, including vendors and service providers who collect information on our behalf, such as:

  • Companies that help operate our website and Services, such as Shopify.

  • Our payment processors, who collect payment information (such as bank account, credit or debit card details, billing address) in order to process payments, fulfill your orders, and provide the requested products or services as part of our contract with you.

When you visit our website, open or click on emails we send you, or otherwise engage with our Services or advertisements, we—or third parties we work with—may automatically collect certain data through online tracking technologies such as pixels, web beacons, software development kits (SDKs), third-party libraries, and cookies.

Any information we receive from third parties is handled in accordance with this Privacy Policy. Please also refer to the section below titled “Third-Party Websites and Links.”

How We Use Your Personal Data

Provision of Products and Services

We use your personal data to provide you with our Services and to fulfill our contractual obligations to you. This includes processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions, creating and managing your customer account, arranging for shipping, and facilitating returns and exchanges. It also includes other account-related features and functionalities.

To enhance your shopping experience, we may allow Shopify to match your account with other Shopify services you may wish to use. In such cases, Shopify will process your data in accordance with its Privacy Policy and Consumer Privacy Policy.

Marketing and Advertising

We may use your personal data for marketing and advertising purposes. This includes sending you promotional communications by email, SMS, or postal mail, and displaying advertisements for products or services that may interest you.

To achieve this, we may also use your personal data to tailor and optimize our Services and advertising, both on our own site and on third-party websites. If you are a resident of the European Economic Area (EEA), the legal basis for this data processing is our legitimate interest in marketing our products, pursuant to Article 6(1)(f) of the GDPR.

Security and Fraud Prevention

We use your personal data to detect, investigate, and address potentially fraudulent, illegal, or malicious activities. If you choose to use our Services and register an account, you are responsible for safeguarding your login credentials. We strongly recommend that you do not share your username, password, or other access details with anyone. If you suspect that your account has been compromised, please contact us immediately.

For users in the EEA, the legal basis for this processing is our legitimate interest in maintaining the security of our website for you and other users, in accordance with Article 6(1)(f) of the GDPR.

Communication and Service Improvement

We use your personal data to provide customer support and to improve our Services. This includes responding to your inquiries, addressing concerns, and continuously refining the user experience.

This processing is based on our legitimate interest in responding to you, providing effective Services, and maintaining our relationship with you, pursuant to Article 6(1)(f) of the GDPR.

Cookies

Like many websites, we use cookies on our site. Specific information about the cookies we use in connection with our store via Shopify is available at: https://www.shopify.com/legal/cookies.

We use cookies to operate and improve our website and services (including saving your actions and preferences), conduct analytics, and better understand how users interact with our Services. This supports our legitimate interest in managing, improving, and optimizing the Services.

We may also allow third parties and service providers to use cookies on our site to customize and optimize the display of Services, products, and advertisements both on our site and across other platforms.

Most web browsers accept cookies by default, but you can configure your browser settings to remove or reject cookies. Please note that disabling or deleting cookies may negatively impact your user experience, and certain features or functionalities of the Services may no longer function correctly or be available. Additionally, blocking cookies may not fully prevent us from sharing data with third parties, such as advertising partners.

How We Share Personal Data

Under certain circumstances, we may share your personal data with third parties for the purpose of fulfilling a contract, for legitimate interests, and for other reasons as described in this privacy policy. These circumstances may include:

  • With vendors or other third parties who provide services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping).

  • With business and marketing partners to provide you with services and advertise to you. Our business and marketing partners use your data in accordance with their own privacy policies.

  • When you instruct, request, or otherwise authorize us to share certain information with third parties, such as to send you products or through your use of social media widgets or login integrations, with your consent.

  • With our affiliates or otherwise within our corporate group, in our legitimate interest of operating a successful business.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with all applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the services, our rights, and the rights of our users or others.

We disclose the following categories of personal data and sensitive personal data about users for the purposes outlined above in “How We Collect and Use Personal Data” and “How We Share Personal Data.”

Category Categories of Recipients
Identifiers such as basic contact data and certain order and account information Vendors and third parties who provide services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers), business and marketing partners, affiliates
Commercial information such as order information, purchase information, and customer support information Same as above
Internet or other similar network activity, such as usage data Same as above
Geolocation data, e.g., locations derived from an IP address or other technical means Same as above

We do not use or disclose this data without your consent or for the purpose of inferring characteristics about you.

With your consent, we may share personal data for the purpose of conducting promotional and marketing activities as follows.

User-Generated Content

The services may allow you to post product reviews or other user-generated content. If you choose to submit user-generated content in a public area of the services, that content is public and can be accessed by anyone.

We do not control who accesses the information you make available to others and cannot guarantee that parties with access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you make publicly available or for the accuracy, use, or misuse of information you disclose or receive from third parties.

Third-Party Websites and Links

Our site may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not endorse and are not responsible for the privacy or security practices of such websites, including the accuracy, completeness, or reliability of any information found on those sites. Information you provide in public or semi-public areas, including third-party social networking platforms, may also be visible to other users of the services and/or users of those platforms without restriction as to use by us or a third party. The inclusion of such links does not automatically imply our endorsement of the content on such platforms or their owners or operators, except as disclosed in the services.

Children's Data

The services are not intended for use by children, and we do not knowingly collect personal data from children. If you are a parent or guardian of a child who has provided us with personal data, you may contact us at the contact details below to request deletion of that data.

As of the effective date of this privacy policy, we have no actual knowledge that we “share” or “sell” personal data of individuals under 16 years of age (as those terms are defined under applicable law).

Security and Retention of Your Data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, the information you send to us may not be secure during transmission. We encourage you not to use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need the data to manage your account, provide the services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below regarding your personal data. These rights are not absolute and apply only in certain circumstances. In some cases, we may lawfully deny your request.

  • Right to Access/Information: You may have the right to request access to the personal data we hold about you, including details of how we use and share your data.

  • Right to Deletion: You may have the right to request the deletion of your personal data that we hold.

  • Right to Rectification: You may have the right to request correction of inaccurate personal data we hold about you.

  • Right to Portability: You may have the right to obtain a copy of your personal data and request the transfer of that data to a third party under certain conditions and exceptions.

  • Right to Opt Out of Sale, Sharing, or Targeted Advertising: You may have the right to instruct us not to “sell” or “share” your personal data or to object to the processing of your personal data for purposes considered “targeted advertising” under applicable privacy laws. Note: If you visit our site with a browser that has the Global Privacy Control (GPC) opt-out signal enabled, we will treat this, depending on your location, as a request to opt out of the “sale” or “sharing” of your data for that device and browser.

  • Restriction of Processing: You may have the right to request that we stop or restrict the processing of your personal data.

  • Withdrawal of Consent: Where we rely on your consent to process your personal data, you may have the right to withdraw that consent.

  • Right to Appeal: If we deny your request, you may have the right to appeal our decision by responding directly to our denial.

  • Manage Communication Preferences: We may send you marketing emails, and you can opt out of receiving them at any time using the unsubscribe option provided in our emails. Even if you opt out, we may still send non-promotional emails related to your account or orders.

You can exercise these rights as outlined on our website or by contacting us at the details provided below.

We will not discriminate against you for exercising any of your rights. To verify your identity, we may collect information from you, such as your email address or account information, before we respond substantively to your request. Under applicable law, you may designate an authorized agent to make a rights request on your behalf. Before we accept a request from an agent, we may require proof that you authorized them to act on your behalf and may also require you to verify your identity with us directly. We will respond to your request in a timely manner as required by law.

Complaints

If you have concerns about how we handle your personal data, please contact us using the information below. If you are not satisfied with our response to your complaint, depending on your location, you may have the right to appeal our decision or file a complaint with your local data protection authority. For the EEA, a list of supervisory authorities can be found [here].

International Users

Please note that we may transfer, store, and process your personal data outside of the country you reside in. Your personal data will also be processed by staff and third-party service providers and partners in those countries.

Where we transfer your personal data outside Europe, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts approved by the relevant UK authority, unless the data is transferred to a country that has been deemed to provide an adequate level of protection.

Addendum to Privacy Policy: Processing of Data from Contact Forms

  1. Type of Data Collected
    When you use our contact, quote, or request form, we collect the data you enter, in particular:

  • Name

  • Email address

  • Phone number (if provided)

  • Subject and message

  • Any additional voluntarily submitted content

  1. Purpose of Data Processing
    The data entered in the contact form is used solely to process your request and possibly to contact you.

  2. Legal Basis of Processing
    Processing of the data entered in the contact form is based on Art. 6 (1)(b) GDPR (performance of a contract or pre-contractual measures) or Art. 6 (1)(f) GDPR (legitimate interest in effectively processing inquiries).

  3. Retention Period
    The data will be deleted as soon as it is no longer required for the purpose of its collection. If statutory retention obligations exist, deletion will occur after these have expired.

  4. Disclosure to Third Parties
    Data will not be disclosed to third parties unless necessary to process your request or required by law.

  5. Your Rights
    You have the right to access, correct, delete, restrict processing, and request portability of your data. You may also object to the processing of your data.

Contact

If you have questions about our privacy practices or this privacy policy, or if you wish to exercise any of your rights, please call us or email us at info@chiefsport.de or contact us at Leonhardiweg 27, Munich, 81247, DE.

Unless otherwise stated, we are the data controller of your personal data within the meaning of applicable data protection laws.